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INTRODUCTION

Machinery Pete is the fastest growing marketplace for buyers and sellers of used farm equipment offering farmers a vast selection of equipment listings in one place with innovative search tools that make it easy and fast to find relevant equipment.  We want you to make the most of our services and feel confident while doing so online. This privacy statement explains our policy regarding the circumstances in which we may gather your personal information, how we may use and retain such information, and who may have access to that information. This privacy statement also tells you what choices you have about providing personal information and how to access, change, or delete any personal information that we may have already collected.


This privacy statement applies only to Machinery Pete, Farm Journal, Inc., (“FJ”) and the FJ family of websites (including, but not limited to: AgWeb.com, FarmJournal.com, Drovers.com, DairyHerd.com, ThePacker.com, BovineVetOnline.com, MachineryPete.com, MilkBusiness.com, PorkBusiness.com, ProduceRetailer.com, AgProfessional.com, Cattle-Exchange.Drovers.com, ProFarmer.com, FarmJournalMobile.com, FarmJournalFoundation.com, TPSummit.com, FarmJournalAgTechExpo.com, ProduceMarketGuide.com, GlobalOrganicExpo.com, WestCoastProduceExpo.com, MidwestProduceExpo.com, TrustInFood.com, ShopFarmJournal.com, and all features on or downloadable from those websites (collectively, the "FJ Websites" or “We”).  This privacy statement does not apply to any mobile applications from third party vendors that may be available through this website, which are subject to their own statements. 


In addition, this privacy statement does not apply to any other companies' or organizations' web sites to which FJ Web Sites may link (“third-party” websites). Such third-party websites may have different privacy policies relating to their collection and use, if any, of personal information.

THE PERSONAL INFORMATION WE COLLECT

“Personal information” is information that identifies you, enables us to contact you, relates to or can be associated with you, or that, if combined with other information, enables us to identify or contact you. This can include, for example, your name, email and physical addresses, telephone numbers, or credit card number. It can also include information about your employment or farming activities, financial information (credit card or other account numbers), and unique identifiers such as IP addresses.  In addition, we may draw inferences about you based on information about you that you have provided to us, your use of our Websites, or that we have obtained from other sources. 


We collect personal information in several ways. We collect information when you browse or use our Websites, register for our Websites or other services, purchase products or services, register for or attend events, interact with our customer service or sales teams, or with our editorial staff. Some information you provide to us directly, some we collect automatically when you use our Websites, and we may also collect personal information about you from other sources, such as if you come to our Websites from a social media website.


1. Personal Information We Collect From You When You Use Our Websites


You do not need to provide any personal information in order to browse the home pages of our FJ Websites (although, as described below, our site may set a “cookie” on your computer). However, to register for or to use most of the features of our FJ Website, you must provide certain personal information, as specified at the particular place where you are registering. If you do not provide the information, you will not be able to register or use the features of FJ Websites that require you to provide that information.


The personal information collected by the FJ Websites can vary among the Websites. Although not all of these categories of information necessarily are collected by each of our Websites, the categories of personal information that we collect in any 12-month period include:


a. Identifiers such as your first and last name, your postal address (including state, postal code, and country), telephone number, Internet Protocol address, or email address.

b. Information that identifies, relates to, describes, or is capable of being associated with you, including your signature, physical characteristics or description, insurance policy number, education, or financial account numbers.

c. Characteristics of protected classifications, including race, gender, age, and ancestry.

d. Mobile device number and unique device identifiers that can be used to identify a device’s physical location, as well as other information about the device such as the wireless carrier; the make, model, operating system, capacity, and settings of the device; and the names, package IDs, and versions of other software downloaded to the device.  

e. Biometric information.

f. Internet or digital activity, including, but not limited to, browsing history, search history, and other information regarding a consumer’s interaction with a Website.

g. Geolocation data.

h. Audio, electronic, visual, thermal, olfactory, or similar information.

i. Professional or employment-related information.

j. Any content that you provide to us by email or other communication, or that you post or upload to any of our Websites.

k. Records of our services or products that you have purchased, received or consumed, and any billing, shipping and confirmation information that you have provided to us in connection with a transaction. However, please note that your credit card information is collected by a service provider with which FJ contracts to process your payment; FJ does not collect or retain credit card information. If you prefer not to provide such information online but are still interested in receiving FJ Website products and services, you may call us at: (800) 331-9310 or request online.

l. Military status.

m. Religion.

n. Sexual orientation. 

o. In some instances, nationality, place of birth, family status, agricultural interests, or any dietary or disability restrictions (such as when you register for an in-person event).

p. Inferences drawn from any of the categories of information listed herein to create a profile of a person.

q. Any other data that we are required to collect by law.

r. Any information that you post at an online Bulletin Board discussion on an FJ Website. We specifically disclaim any or all responsibility for any subsequent use by any third-party or third-party websites of an email address or any other personal information that has been posted by any user in Bulletin Board Discussions on an FJ Website.


2. Personal information we collect automatically


When you use our Websites, we may collect certain personal information automatically. The categories of information we may collect automatically may include:


a. Information collected as part of your use of the Websites, including pages viewed, the duration of your visits, links on which you clicked, and any purchases made.

b. The Internet Protocol address of your device.

c. Location data, including from a mobile device. 

d. Technical data related to your usage of our Websites, such as referral URLs, times of access, and your language settings. 

e. Device type, its operating system, browser type, and settings.


3. Personal information we collect through cookies or similar technologies


"Cookies" are small data files stored on your computer's hard drive to identify the device, which can help load the content that you want more quickly when you revisit our Websites. While cookies can identify a particular computer hard drive, by themselves they do not reveal or disclose the identity of an individual user. However, if you choose to provide personal information to us, the cookie on your computer will be linked to that information and thereby become personal information. 


If you do provide us with personal information, we will set a cookie that will remain on your computer as long as you are registered so that we can tailor our services for you. If you never provide us with personal information, the cookie that an FJ Website sets on your computer may persist until it expires but it collects no information. 


If you wish to maintain complete anonymity, you may choose to reject all cookies and not to provide any personal information. If you choose to reject cookies from FJ Websites, certain functions and applications may not work as a result, and you will not benefit from the personalized and enhanced services discussed throughout this policy


4. Personal information from other sources. 


We may also supplement the information you provide through our Websites or by other means with, to the extent permitted by law, other information from:


a. Our editorial staff, who collect personal information in researching and creating editorial content for the FJ Websites, and in observing what articles users may read. Our Broadcast group may collect audio and/or voice recordings, or photographs, that contain personal information.

b. Our corporate affiliates. 

c. Public sources.

d. Credit reporting agencies or bureaus (such as through a credit check).

e. Data providers.

                                     

5. Employment Information


FJ maintains personal information collected from and regarding its employees as a matter of normal business operations. This can include name and address, other personal identifiers, and health insurance and other health information.  

HOW WE USE PERSONAL INFORMATION

Business Purposes


Our primary use of personal information is to provide you with the products, services, and information that you request. We also use personal information to improve the products, services, and information we provide and to provide customer service. Our editorial staff may use personal information in writing and publishing editorial content on FJ Websites and in other FJ publications. We use personal information relating to our job applicants or employees to manage your employment relationship with us and to provide employment-related services and benefits.


Below is a summary of the purposes for which we use personal information:


1. We use identifying information, such as your name, email address, postal address (including state, postal code, and country), and telephone or mobile device number to create your account, to contact you, and to provide you services that you request, such as by text message, SMS, or via a browser. 

2. We use name and address information, together with financial account information (such as credit card numbers), to process payments that you make for our products and services.  

3. We use your commercial or employment information in selecting editorial content to deliver to you.

4. We maintain records of our services or products that you have purchased, received or consumed, and of your browsing and search history within our Websites and similar information, including products or services that you may have considered purchasing, receiving or consuming, regarding your interactions with our Websites. We use this information to provide more relevant content and services to you in the future.

5. We use our records of your Internet activity to monitor traffic on our Websites, to identify topics of interest to our users, and to provide more relevant content and service to you in the future.

6. We use audio, electronic, and visual information in our editorial products and services, on our Websites, and in some cases for training of our Customer Support or Sales teams.

7. We use information about your educational attainment: (a) in selecting editorial content to deliver to you; and (b) in developing content and audience for our educational programs.

8. We use information about your location to provide relevant and requested content, and to tailor special offers and advertising to your interests, both in our Services, and in third-party marketing channels.

9. We use personal information to identify products, services, and information offered by FJ or by others that we believe you would find useful. 

10. On occasion, we may send you emails containing promotional material on behalf of other companies or organizations that have a product or service we believe may be of interest to you. You can control what emails we send you as explained in the “Choice” section below.


Disclosures to service providers


We disclose certain categories of personal information to our service providers so that they can perform the business purpose for which we have engaged them. For example, these are companies that host our Websites, process payments and fulfillment, and provide other services in support of our Websites. By contract, we prohibit our service providers from selling your personal information, from retaining, using, or disclosing the personal information for a commercial purpose other than providing the services specified in the contract, or from retaining, using or disclosing the personal information for a commercial purpose other than providing the services specified in the contract.


Categories of personal information that we disclose to service providers for business purposes are:

1. Identifiers, such as name, address, telephone number, and Internet Protocol address.

2. Financial account information, to process payments.

3. Records of products or services purchased, for billing and fulfillment.

4. Internet activity, as collected by our web hosting service.

5. Geolocation information, for fulfillment and for providing localized information. 

6. Audio, electronic or visual information.

7. Professional or employment-related information.

8. Education information.

9. Inferences drawn from other categories of personal information.

10. Employee Information


We disclose personal information about our job applicants and employees only as permitted and authorized as part of the employment relationship. For example, we may need to provide certain personal information with service providers, such as insurance companies and financial firms, in connection with your employment relationship with us and in the administration of our employee benefits program.


We may share composite or aggregated tracking generated by cookies on our Websites with other companies for the purpose of documenting site use. Such aggregated statistical information is not directly linked to any personal information and cannot be used to identify you or any individual user of our Websites.


Disclosures to third parties


Information about a person that is published by an FJ Website is available publicly to any other FJ user with access to that Website. It is stored on the Website for as long as the article remains published thereon, and thereafter it is archived for a reasonable period of time. Except as noted below, we do not disclose personal information to third parties for marketing purposes. 


In addition, we disclose the following categories of personal information to third parties other than service providers outside of our Websites:

1. From time to time, we may provide your postal mailing address to other companies or businesses that may wish to mail advertising or promotional material to you. You can request that we not provide your postal address to other companies by going to the “Do Not Sell My Personal Information” link on our Websites. 

2. Financial and payment information to credit agencies.

3. Information you provide when registering for sweepstakes, which we provide to entities that sponsor sweepstakes using our services.

4. As required in response to lawful requests by law enforcement, courts, and other forms of legal process.

5. All categories, in the event a part or all of the FJ Websites are sold to another entity.


FJ may share aggregated demographic information (such as information about geographic locations, types of farm businesses) about our users with other companies. We do so only at an aggregated level that does not identify any individual. Such aggregated information is not directly linked to any personal information and cannot be used to identify you or any individual user of our Websites.


Cookies


FJ Websites use “cookies” to help provide you with a personalized and enhanced online experience. By assigning and storing a random cookie on your hard drive, we are able to offer you personalized collection, filtering, and delivery of information that we feel will be of the greatest interest and value to you. This includes not only our site's original content, but also advertisements selected for you based on your content preferences and how you use our site. 


We allow selected third-party companies to set cookies or similar technologies on our Websites. Some of these companies provide advertising services to us and to you; others help us understand how our site is used. FJ Websites do not provide your contact information to those companies. To learn more about those cookies, you must visit the web sites of the companies that place them on our Websites. 

YOUR CONTROLS AND CHOICES REGARDING PERSONAL INFORMATION

By using an FJ Website, you consent to our collection and use of your personal information as set forth in this privacy statement. You also acknowledge and agree with our right to change our policy and our commitment to post any such changes on this page so that you are fully informed of the types of information we collect, how we may use such information, and under what circumstances, if any, such information may be disclosed.


You may request that we disclose the categories of personal information that we collect about you, the sources, the categories that we have sold it to, and the categories of entities that it was sold to, and the categories that we disclosed for business purposes. You may also obtain access to the personal information we have about you.


1. You may request that we disclose the categories and specific pieces of personal information that we have collected about you within the preceding 12 months. You may submit such a request by either:


a. Calling us toll free at (800) 331-9310; or


b. Online at https://privacyportal-cdn.onetrust.com/dsarwebform/749ec3ae-b5ab-4add-80b8-8daa45a5517a/0ffca67b-ac70-4c50-9beb-34deb32e1f08.html


For your protection, we will verify your request before providing the requested information.   


2. You may request access to personal information we have collected and retained about you. You may submit such a request by either:


a. Calling us toll free at (800) 331-9310; or


b. Online at https://privacyportal-cdn.onetrust.com/dsarwebform/749ec3ae-b5ab-4add-80b8-8daa45a5517a/0ffca67b-ac70-4c50-9beb-34deb32e1f08.html


For your protection, we will verify your request before providing the requested information. If we can verify your request, we will respond within 45 days.  


3. You may request a description of the categories of sources of personal information we have collected about you and our business purpose for collecting personal information, and the categories of third parties with whom we share it. You may submit such a request by either:


a. Calling us toll free at (800) 331-9310; or


b. Online at https://privacyportal-cdn.onetrust.com/dsarwebform/749ec3ae-b5ab-4add-80b8-8daa45a5517a/0ffca67b-ac70-4c50-9beb-34deb32e1f08.html


For your protection, we will verify your request before providing the requested information. If we can verify your request, we will respond within 45 days.  


4. You may request the categories of personal information about you that we have shared for a business purpose within the preceding 12 months. You may submit such a request by either:


a. Calling us toll free at (800) 331-9310; or


b. Online at https://privacyportal-cdn.onetrust.com/dsarwebform/749ec3ae-b5ab-4add-80b8-8daa45a5517a/0ffca67b-ac70-4c50-9beb-34deb32e1f08.html


For your protection, we will verify your request before providing the requested information. If we can verify your request, we will respond within 45 days.  


5. You may request the categories of personal information about you that we have sold to third parties, and the categories of third parties to which it was sold, within the preceding 12 months. You may submit such a request by either:


a. Calling us toll free at (800) 331-9310; or


b. Online at https://privacyportal-cdn.onetrust.com/dsarwebform/749ec3ae-b5ab-4add-80b8-8daa45a5517a/0ffca67b-ac70-4c50-9beb-34deb32e1f08.html


For your protection, we will verify your request before providing the requested information. If we can verify your request, we will respond within 45 days.   


6. You may request that we delete personal information that we have about you. For your protection, we will verify your request before providing the requested information. Please be advised that we may retain personal information about you if the personal information is necessary for certain reasons as allowed by law, including but not limited to completing a contractual transaction or providing a good or service requested by you, detecting security incidents or fraud, debugging errors, complying with other laws or using it internally in a manner compatible with the context in which you provided it.


You may submit such a request by either:


a. Calling us toll free at (800) 331-9310; or


b. Online at https://privacyportal-cdn.onetrust.com/dsarwebform/749ec3ae-b5ab-4add-80b8-8daa45a5517a/0ffca67b-ac70-4c50-9beb-34deb32e1f08.html


For your protection, we will verify your request before deleting your personal information. If we can verify your request, we will remove your personal information from our records within 10 business days unless the law allows us to retain it. 


After receipt of such a request, we will respond within a reasonable time after verifying the request. 


7. You may direct that we not sell your personal information to third parties. To do so, please click here.


8. You have a right not to be discriminated against in price or service for exercising any of these rights.  

MARKETING COMMUNICATIONS FROM US


From time to time we will send you email marketing communcations from us. If you would prefer not to receive email marketing communications from us, we provide a mechanism for opting out of this service by:


1. Clicking the “Preferences” or “Unsubscribe" links in the footers of any of our email communications;


2. By visiting our “Newsletters” link accessible from our Websites, clicking through to the “Preferences Center,” checking the box that says “Please unsubscribe me from ALL my current newsletter subscriptions”; or


3. By contacting us directly by email or phone and asking to be removed from our email list. 


4. Additionally, each email message that we send you will clearly state how you may remove your name from the email list and from receiving future emails.


On occasion, we will send you promotional or advertising email messages on behalf of third-parties. When we do so, we send the message and do not share your email address with the third parties. You may "opt out" of such email messages at any time by sending a message to: aginfo@farmjournal.com.


You may not opt out from the disclosure of aggregated information from which no individual may be identified. Such aggregated information reflects the combined statistical analysis of various aspects of site usage and cannot specifically be linked or connected with any of your personal identifiable information.

OUR RETENTION OF YOUR PERSONAL INFORMATION

Once you have registered with an FJ Website, we will store and maintain personal information for as long as you remain a registered user, as is reasonably needed for our business purposes, or for so long as we are required by law to retain such information. Our retention of your data allows us to continue to provide you with highly personalized services. 

DO NOT TRACK

Some browsers send so-called “Do Not Track” signals to our Websites. FJ Websites currently do not honor such indications due to a lack of industry consensus as to how such signals should be handled.

SECURITY: HOW WE PROTECT YOUR INFORMATION

FJ Websites take commercially reasonable precautions to prevent unauthorized access or disclosure to your personal information, to maintain data and information accuracy, and to facilitate the appropriate use of information. We have implemented a variety of encryption and security technologies and procedures to protect information stored in our computer systems from unauthorized access. We use physical, electronic, and managerial procedures to protect the personal information we collect online. We also maintain procedural safeguards that restrict access to personal information to employees (or people working on our behalf and under confidentiality agreements) who need to know such information in order to provide the products and services that you request. Further, encryption technology and tools are used when collecting or transferring sensitive information such as credit card numbers. Additional database content is protected either by means of a two-key encryption algorithm Secure Socket Level ("SSL") encryption, and/or behind a firewall using security software.


If you have any questions about the security at FJ Web Sites, please contact us by email at: feedback@farmjournal.com.

LINKS TO THIRD PARTY WEBSITES

FJ Websites contain links to other websites that are neither operated by nor are part of FJ. We have no control over those third party websites. We encourage you to be aware when you leave our site and to read the privacy statements of any website which you may access, and which may collect personal information. The FJ Websites do not bear any responsibility for any actions or policies of any such third-party websites.

OUR POLICIES REGARDING CHILDREN

FJ Websites do not knowingly collect any personal information about any person under 13 years of age. We do not sell products for purchase by children. If you are under 18 years of age, please do not submit any information without the express consent and participation of a parent or guardian.

RESIDENTS OF CALIFORNIA

If you reside in California, you have certain rights under state law. If you have registered with our site, you may obtain certain information about the types of personal information that we have shared with third parties for direct marketing purposes during the preceding calendar year. You may inquire by sending an email to:  terms-privacy@farmjournal.com.

INTERNATIONAL USERS/DATA TRANSFERS

FJ Websites are operated in the United States. Please be aware that any information you provide to us will be transferred to the United States if you are not already in the United States. By using FJ Websites and/or providing us with your personal information through our Websites, you consent to this transfer of information.

GIVE US YOUR FEEDBACK

We hope that you will provide comments on how we can improve our privacy policy so that we may better address and accommodate your needs and concerns. Please provide any comments relating to this privacy policy to: feedback@farmjournal.com.